Through interactive games and vertical-themed demo stations, Lexmark International (Singapore) today introduced a total of ten wireless inkjet and colour laser printers, as well as showcased its latest print and document management solutions customised for various business environments.
This year, Lexmark identified wireless networks and the proliferation of colour as key drivers in printing.
According to recent market research commissioned by Lexmark International and conducted by global pollster Ipsos, results indicate wireless networks will have the biggest impact on productivity in the next five years.
“With the rapid adoption of wireless notebooks and access to services like Wireless@SG, working wirelessly at home and in the office is becoming the norm. Being able to print wirelessly is a natural extension of this trend,” said Loh Teck Heng, Country Manager, Lexmark International (Singapore).
“Our corporate mantra is ‘Customer for Life’ and we practise this by keeping close tabs on our customers and their environment to develop products that meet their needs.”
To meet users’ varying wireless printing needs, Lexmark has developed a suite of inkjet printers with wireless printing capabilities which include single function printers (Lexmark Z1420) for basic home users, to robust all-in-one printers with built-in wireless printing capabilities (Lexmark X4550, X9350) tailored for advanced home and SOHO use. The printers are priced attractively from $129 to $439*.
Lexmark also introduced the X3550, an all-in-one inkjet printer with optional wireless printing capabilities, and the Z1320, an inkjet single function printer with quick print speeds of up to 22 ppm in black and 16 ppm in colour and easy-to-use photo printing features for under $70*.
On the business front, Lexmark also boosted its existing broad range of enterprise printers with a collection of five new colour laser and multi-function printers geared towards the needs of SMBs and large enterprises.
“Given the proliferation of colour in a typical workday, Lexmark remains committed to finding new ways to leverage the power of colour technologies across diverse workgroup settings,” said Loh.
The Lexmark C782n and C935dn were introduced with significant enhancements to help organisations manage their color printing needs more effectively. Faster print speeds and the ability to handle an extensive range of media, such as heavy card stock and vinyl labels, allow for collaterals from letterheads to medical wristbands to be printed cost-effectively in-house. At prices starting from $2,282*, both printers are bundled with Lexmark’s proprietary Color Care technology that enables network administrators to manage access to colour facilities, and users to pre-determine the cost of a print job.
For businesses requiring the additional competency of a multi-tasker to handle print, scan, copy and fax jobs, Lexmark’s latest multifunction colour laser printer range includes the X502n for SOHOs and small businesses, and the X782e and X945e for enterprise-level workgroups, with prices starting at $1,216*.
On an even larger scale, the printer specialist also shared how managed print services help organisations administer multiple printer assets situated in different locations across the globe. The offering also includes vertical-centric solutions that automate and simplify complex paper-related processes within organisations to ramp up efficiency, saving businesses time and money.
Lexmark also presented rare, behind-the-scenes footage of their product development labs